| The Three Trends (according to the article): 1. Medium: text -> images -> video -> 3D graphics -> VR 2. AI: time -> rank -> recommend -> generate 3. UI: click -> scroll -> tap -> swipe -> autoplay By this definition, the end of the line is a totally passive consumption of endorphin-inducing pablum that blots out the real world. (I may be exaggerating a touch.) It might stop short of a wire into the pleasure centers of the brain... but not by much. Makes me wonder if there's a market for the equivalent of health food where we go back to social media and deliberately avoid "recommendation media" (which may be the most important two words in the entire post). |
1. Medium: Mechanical reel > Digital reel
2. Gameplay: Fixed odds > Adjustable odds > Programmatic adaptive odds
3. Experience: Pull the lever and win or lose > Pull the lever and win even if you lose (e.g. get back change) > Swipe a card and win even if you lose > Swipe a card and watch the game auto-play until you're out of money
After reading that book (in 2014), I made my last Facebook post (the history of the slot machine) and promptly downloaded my data and deleted my account. I'm paraphrasing but Crawford's point was basically that social media is a socio-emotional slot machine.