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Social media is working hard to try to turn itself into TV without realizing that the major component of channels is that they leverage tons of content from independent creators, and that was their distinct lane that made them valid. If they turn into pre-set and pre-programmed media, they are finished... Virtual reality or not. The discussion concerning trends needs to clearly address which perspective the analysis involves... The OP looks as if it involves recommendations for development trends moving forward, rather than serving advice based on the perspective of creators and contributors of content... That's fine, but the article refers to the Kardassians being upset as creators, as if there aren't tons of other unsponsored creators and app users (without their own TV shows) involved in the process of keeping these platforms vibrant and alive. As social media apps brutally run towards profit making, they are underestimating the value of creators. If they continue that trend, they will basically turn into pre-programmed TV channels... Losing the very aspect of participation they are built upon. If most app users on TikTok are publishing content, after cycles of being ignored, they simply stop logging in... Not viewing other content, not buying items shown in ads, not engaging, and thus making the app die. The ideal of opportunity and growth on platforms for independent creators is largely being hijacked on a regular basis, and creators are catching onto it just now, after years of working for little to no reward on platforms that became rich. There seems to be a constant sentiment to capture the market in order to be a monopoly among social platforms, but the rug gets pulled whenever they do things that alienate users and creators. Instead of thinking about technological advancement and capabilities of platforms, we need to start looking deeply at the value this platforms add to the lives of individuals beyond frivolous entertainment, because instead of creating a user account, for entertainment we could simply watch television, which doesn't sell us the ideal that we can all meaningfully participate and require us to scroll through it on a phone all day. |