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by mftb 1406 days ago
You can't ignore matters of degree. It does sound similar, but just by reducing the content chunk length to ~20 secs, they've dramatically improved the algorithmic manipulation and ad insertion (from their point of view), making it all far more effective.

In the old model people left the tv droning in the background, in the new model, people are riveted by their phones (with 2nd and 3rd screens (and radio (and billboards)) droning in the background).