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Kim Scott talks about this in her book "Radical Candor" [1], and I agree with her perspective. A well rounded team needs people who looking to take on big new projects, but also people who become deep domain experts. Sometimes called a "guru". People who don't want to progress are this latter group. The key is to (1) make this arrangement explicit and regularly check in, and (2) find non-promotion ways of rewarding and recognizing good work. This will be dependent on the person, and isn't as clear cut as the promotions track. I think it's great to just be happy with what you're doing, and focus on other things in life. [1] https://www.goodreads.com/book/show/29939161-radical-candor |
I did exactly this in my early career and it worked great in small organizations. Mid to late career, I worked for a tech megacorp and was essentially forced to ladder climb because it was up or out. Eventually, hit a grade level that was oversaturated and got offered a package to leave on the 13th round of layoffs in my time there. My seagull manager at the time had no idea of how much organizational tribal knowledge they lost, but everyone my grade or lower who worked with me did.
I postulate that the size of the larger organization is inverse to the applicability of the "guru" strategy.