| So, some VP at a fraud prevention company recommends merchants to avoid using 3DS and use a fraud detection platform, got it. I don't know if we can find better data somewhere else but I would assume that abandonment rates will decrease thanks to PSD2: - SMS tokens are finally on their way out; more and more people are installing their bank's mobile app, which is used as the second factor (you get a push notification, you have to unlock and accept the transaction). - We'll see some harmonization across EU/EEA merchants. No more cases of "the German website doesn't trigger 3DS but the French one does". |
(The experience before was: pray this merchant supports 3DS, discover that it doesn't, fish out your phone and open mobile banking, authenticate with mobile banking, find and use the toggle that temporarily allows non-3DS transactions. Now I just bring up the authentication app when prompted.)