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Ask HN: Is “contact us for pricing” a dark pattern?
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77 points
by valdagger
1949 days ago
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Some companies have simple products with no explicit pricing. When I call them, there is no custom or bespoke aspects of the pricing and they simply quote me a price. Why didn't they just put it on their website? |
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"A dark pattern is "a user interface that has been carefully crafted to trick users into doing things, such as buying overpriced insurance with their purchase or signing up for recurring bills"."[0]
By this definition, no, it's not a dark pattern. It may be a pricing strategy that you don't like, but not a dark pattern. It's an invitation to start a full discussion with the vendor about what you're trying to achieve.
Usually, you'll see "Contact Us" on the pricing page for enterprise services. If you're an enterprise buyer, you usually have lots of people on your team who want different things. You might have special requirements for your industry. You probably need to sign a contract for special provisions or services.
Or maybe the vendor is in a new market and they're trying to learn about their customers with an MVP. How many times have you seen the recommendation here on HN to set up a landing page and add a button that says "Email me if you're interested"? Same idea.
[0] https://en.wikipedia.org/wiki/Dark_pattern