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by neltnerb
1950 days ago
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I almost only see this for very expensive non-commodity products. I think in these industries the vendors at least believe that they are more likely to make a sale if they do it person-to-person over the phone. I don't know if they're right or not, when I see that my first step is to look for other vendors. But I think that they simply believe that they are more likely to make a sale if they screen for only people interested enough to submit a request for a quote. That's not really a dark pattern, yeah. It's not a trick, they just don't want to sell stuff that way. Vici-Valco is the most confusing one to me for this, but I believe for them it's to create a barrier to keep small time orders out. Basically, I don't think that they make much money on me ordering ten compression fittings so if they make it too easy to find prices and order stuff without human intervention they'd spend proportionally more time on small clients? It's odd, I mean, they do have a catalog and the catalog has prices. It's just super hard to order online or find pricing otherwise. |
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At first I thought it was really dumb, because they're in a technology sector and deal with engineers all the time. Why not just take me to a shopping cart? But then I got an email that said something like "HeyLaughingBoy, I noticed you bought 5 units of $SENSOR in July and another 10 units in August. Would you like to discuss volume prices going forward? We can scale the price to your estimated annual volume..."
I thought it was a great idea to get a dialog going with someone who looks small time (me) but could become a major customer. This way, they build a relationship with me before I just start looking for someone cheaper as my sales grow. If they just listed prices at preset volume levels, that would never happen.