| Incentive are not aligned anymore. Example: I order a pizza through Deliveroo. The driver doesn't care about either the restaurant or me, so he chucks the pizza vertically in his box, ruining it. I get a shitty pizza, I won't order anymore from the restaurant. Compare this with me calling up the restaurant and having one of their employees delivering the pizza: the restaurant has all the incentives for me to enjoy the pizza, since they suffer if they lose me as a client. And no, it doesn't help using something else as deliveroos: the deliverers are all the same (they use multiple apps) and they don't give a shit about the quality of the service (and rightly so, since they are paid peanuts) |
As someone who sometimes orders from Deliveroo and who has had this exact experience I agree with your premise but not your conclusion.
When this happens I understand that this is the delivery guy's responsibility and I don't blame the restaurant for it. This may put me off using Deliveroo but not the restaurant if there is another way I can order from them.
Now if this happens with an in-house delivery guy then yes, that would put me off ordering from the restaurant again.
Interestingly when this happened to me it was partly because the Deliveroo guy was riding a bike. Thus I put the 'blame' on Deliveroo and their organisation and process because trying to deliver a pizza by strapping it on the back of a bike can only end badly...