| Definitely these two: 1. Good writing is clear
4. Good writing is concise Use a simple, reduced vocabulary, as your readers are likely to have English as a second language (e.g. https://www.bbc.co.uk/news/world-44569277). And as Richard Feynman pointed out, try explaining it to a child. If you can't go back and rewrite it. Don't use (modern) slang, and avoid writing 'conversational' English. It's "lessons" not "learnings". How much have you eaten? How many eatings have you had? Ugh. Don't use 'ping' or 'reach out' (you're not the Four Tops). And what on earth is "welp/whelp" that people have started using in the last couple of years? It's "well, for one thing..." |
The rules change based on what you are writing, why, and to whom.