| A question to Soylent customers: Do you use it as the occasional convenient meal replacement or how far do you go into replacing all real food? I suspect there is both, but what I am getting at is how much Soylent's long-term success depends on people seeing eating as a nuisance that should be optimized away versus something that should be savoured and enjoyed. To me this is in the context of the larger question of personal utility maximisation. In the grand scheme of things, we have just started being able to really monitor and improve all aspects of our lives (in terms of time spent, convenience), and there is the question of how far we (most people/potential customers) ultimately want to go. It has become clear that there is the potential to optimise away friction/time spent in almost all human habits, but it is not yet clear if we really want to keep going down that route. Will we keep optimizing things like meals just because we can until there are (conceivably) nutrient implants that make eating unnecessary, or will we sort of revert and see that maximising utility of every interaction does not lead to overall greater satisfaction? In one world, Soylent could eventually dominate, in the other, it will remain a niche product because eating and food is too important too most, also culturally speaking. |
I replace the majority of my meals with Soylent, but the point isn't to replace all meals...
>I suspect there is both, but what I am getting at is how much Soylent's long-term success depends on people seeing eating as a nuisance that should be optimized away versus something that should be savoured and enjoyed.
In my opinion, eating real food is an indulgence, not a nuisance. People who are very busy frequently cannot find the time to prepare nutritious, healthy meals from the bare ingredients, and purchasing ready-made food that is nutritious and healthy can be prohibitively expensive for some people.
Soylent is meant to replace a fast food burrito or a McDonalds breakfast sandwich, not a home-cooked steak dinner or a meal at a restaurant with friends and family. In my view, Soylent is not about minimizing the amount of time spent on preparing and eating food, it's about providing a convenient, nutritious, and (relatively, compared to fast food) cheap source of nutrition for those times that I don't have social obligations and I don't want to/don't have time to cook something for myself.