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I used to wonder why Midtown Manhattan had so many bank branches, especially the redundant branches a mere block or two away. How could that be the highest and best use of prime commercial store frontage in a competitive market? I figured out in 2009, when I was working at a hedge fund trying to bid on the assets of bankrupt banks post financial crisis. Basically, every branch loses money to gain depositors. All the fees on monthly accounts, safety deposit boxes, ATMs, cashiers checks, etc. do not offset the cost of the office and employees. However, if the loss is small compared to the volume of deposit money the branch attracts, then the bank headquarters has "borrowed" money at a very low cost. I think a typical suburban Countrywide or Washington Mutual branch was losing about $100K/yr but had deposits of $20M; not bad at all considering Fed Funds had been around 5.25% until fall of 2007, and that having the capital was the life blood necessary to do all the profitable operations (originating mortgages, credit cards, student loans, EDIT: meet regulatory capital requirements, etc). In Midtown, those numbers might be multiplied many fold, so very few retail stores can compete and stay profitable. |
Retail banking locations are a market-share grab. They want to make it as convenient as possible to put your savings in a bank, because then they have access to your deposits, which can be loaned out as a lucrative product.
It's much like the Chrome Omnibox or Google Toolbar for Google, or the Facebook mobile app. These derive no revenue, but they make it as convenient as possible to use the company's products. That user attention can then be sold to advertisers for a nice profit.
Ditto Hacker News as well - your comments here don't benefit YCombinator at all, and they have to spend money maintaining & moderating it. However, insightful comments on HN attract intellectual people interested in startups, which are YCombinator's prime customer demographic, and so your contributions here are effectively very cheap advertising for YCombinator.