[heifetz]

I generally find the quality of built-in GPS maps in cars to be quite inferior to the quality of google maps. Is this company really worth 3B? who knows, but the car manufactures could probably just licensed google maps for free and focus on building great cars instead.

[dr_faustus]

It might be surprising to some people in Silicon Valley but there are folks who find it a bit disconcerting that Google knows every place they drive to, when they do it and how long they stay. I personally am glad that there is still some competition in the maps market and since HERE is a European company, you can expect them to be much more privacy conscious than Google (or Bing Maps, ftm).

[jacquesm]

What's even more bothersome is that there is absolutely no reason for any of this. GPS based navigation does not need a server connection to function at all, the one thing you might need a network for is periodic map updates.

[rockinghigh]

Sending live navigation data to servers is useful to update traffic information in real time. Estimates of arrival time are much more accurate if you know how long it took to somebody who used the same route 10 minutes ago.

[kuschku]

These are German car manufacturers,though.

1st, Germans really like their privacy, 2nd, We have inductive loops at EVERY single lane of every single intersection. Meaning, you can get live traffic data without needing to know where everyone is.

[rbinv]

> We have inductive loops at EVERY single lane of every single intersection.

What? I'm German and I have never heard about this. I also can't find anything to support this.

I am aware of induction used for traffic light switching, but certainly not at every intersection, let alone in every lane.

[kuschku]

Well, I’ve seen them at every intersection I’ve been to in Kiel, Berlin, etc.

At least in the bigger cities for traffic shaping they measure the traffic at every lane of every intersection.

[jacquesm]

That should be 'opt-in'.

[riffraff]

google maps will (seems to?) consider current traffic when suggesting a route, which is a big plus for having a server connection.

Might be not enough to prefer online navigation to offline, but it is a reason.

[eli]

Yes, I think that's a big part of why they bought Waze

[edent]

I'm not quite sure that's accurate. Aside from updating the Almanac, a typical navigation system also updates traffic data.

[mike-cardwell]

I think the absolute ubiquitous tracking of cars is inevitable in the short to medium term future anyway. Self driving cars will almost certainly have permanent network connections and your cars location will be uploaded to some server somewhere for traffic management officially, but of course for policing too. I can't imagine a scenario where this doesn't happen.

[tired_man]

You seem to make the assumption that everyone gets their map info from Google. I don't understand why. They only provide the maps with their value-added info (user annotations) and routing.

The vast majority of GPS systems source their map data just as Google does and then add their own value-added information.

Google only knows where I'm driving if I plan my trip with Google's tools. Otherwise, there's no connection between my GPS/maps and google.

[maxerickson]

How European a company is it? Some significant part of it is made out of Navteq, which was headquartered in Chicago.

[tiatia]

Privacy by the way,

Is there an alternative to Bing and google translate?

[dylanjermiah]

What nefarious use of the data will be beneficial to Google?

[madez]

Google can be hacked or forced by public authorities to enable or to do nefarious things. I know, godwin’s law, bla bla, but look what happened during the second world war to german companies. There are more examples.

I’m not okay with being tracked, and I don’t care whether the tracker swears to be or not to be evil. And no, this is not negotiable.

[Aoyagi]

I'm especially not OK with being tracked when it has absolutely zero benefit for me, long or short term. UI is getting worse (for all these megacorps that harvest all the "automated feedback" they can) and I don't consume advertising and even if I did, the "targeted ads" are irrelevant pretty much all the time.

[danmaz74]

Tracking is the only way for Google to get traffic data; you could still not find that reason enough to get tracked, but it's not "zero benefit" for users.

[Aoyagi]

I'm quite sure they, and other map providers who have live traffic info (including HERE), get the data primarily from infrastructure managers.

[dr_faustus]

Apart from NSA et.al., there is huge commercial value in movement profiles:

- Visiting a physician a lot? You future health insurance might wanna know.

- Spend a lot of time in the red light district? That must be worth a couple of bucks to your employer who wants to get rid of you.

You might think that this is far fetched and right now, it still is. But 20 years ago, most people would have considered it very implausible and offensive that their private conversations (emails) or library searches (web searches) are sold to advertisers. Well, lets see what (some) people find acceptable 20 years from now.

[rmc]

Google is a US company, bound by US constition & law. Which doesn't extend a right to privacy to non-USAians outside the USA.

[m_mueller]

AFAIK it's probably the best offline maps you can get (disregarding Google Maps and co's offline availability feature which isn't really geared for having a full dataset stored on a device). Haven't compared it myself but that's what I heard. All I know is, built-in navis for Mercedes are very lackluster currently, so they're probably getting something out of this deal. If it's worth their 1B (or whatever it is) share, who knows.

[maaaats]

Most you can do with Google Maps is cache some layer pictures. All search, routes etc. takes a round trip to Google's servers. Which makes it useless abroad, for instance. With HERE, you download an entire country, and use it (search, route planning etc.) without using data. Works fantastically.

[Loque]

Hardly an impossible feature to add to a mapping product tho? We are basically talking downloading the map tiles to the device you want to browse from.

[vetinari]

HERE maps are not pre-rendered tiles, they are heavily compressed geometries and features. That's why it can do searches and navigation offline.

[Loque]

That is interesting, as OVI maps was tiles IIRC, thanks!

[kuschku]

Another issue is that Google maps is mostly shit in Germany: Satellite data is from 2005, maps data doesn't even contain my whole district except for one road, so all the time people using Google Maps to navigate end up here, etc.

Here maps is the best maps here (at least inmy city), and I can understand why German car manufacturers might want it.

[pavlov]

Google Maps is free to consumers, but that doesn't mean corporations can license the data for free. Google would expect something in return -- user data, Android Auto installations...

HERE [1] is the same way. You can access their maps for free on the web or through the apps:

https://www.here.com

But if you're building a product that needs to incorporate maps, HERE will certainly charge you for it.

[1] I hate this all-caps spelling, but it looks confusing without it.

[salex89]

Well, this is a step to making them better. TBH, I'm not so fascinated with Google Maps for commuting by car. I'm pretty impressed, for example, with using the latest BMW navigation system, in Europe. Not saying it is better than the rest, but I've seen it work in combination with internet and RDS and liked it. If I really have to choose, Waze would probably be a much, much better choice than Google Maps. First, GMaps really are not that precise (or their routing algorithm is not). I miss the the car-oriented features of the built in cars. And I do like when systems are integrated with the car, and the manufacturers see it as a selling point. On the other hand, I am pretty sure they will not want to be shackled to Google or any other similar company, and I would not like it either. You can see how far does this go since these three huge competitors actually chose to cooperate tightly on this one.

[mattkevan]

It makes sense to own your own system, rather than rely on a third party whose interests may not remain aligned with yours. Remember the Google/Apple maps split.

Autonomous vehicles rely on extremely good mapping, and if the car companies don't own their own stack they are in danger of becoming mere OEMs, producing commodity hardware for someone else who extracts the value from the system. (It's debatable how well they will be able to execute, considering the quality of most in-car software.)

Also, in the short term I doubt that Google would licence maps for free.

[Gmo]

The point is that they don't want to be dependent on Google (and rightly so I think). Because they know google is here to destroy them in the long run (think about the whole "in-car" experience + maps (with advertising of course) + autonomous cars).

[Loque]

Personally I prefer my users to get to use the best providers of the services they want to use... unless I can actually provide a better service, especially with a luxury brand.

I think this is a mistake Nokia made (several times over), they didn't want to use other companies services and wanted control over (practically) everything - unfortunately it is near impossible to be great at everything, and unfortunately their products suffered as they provided sub-par services to their users, so consumed with ownership and making as much money as possible.

[michaelt]

  Personally I prefer my users to get 
  to use the best providers of the 
  services they want to use

If the car manufacturers don't have a BATNA [1] Google could ask for loads of money per car - or only offer their famously shitty customer service.

The car manufacturers need an alternative, so they can walk away from Google if this happens.

[1] https://en.wikipedia.org/wiki/Best_alternative_to_a_negotiat...

[Loque]

I see your point however I think the other map providers offer competition (BATNA), and would probably want to feature in vehicles.

Especially before having to create and provide your own relatively complex solution (mapping is not easy imvho).

[rmc]

> I think the other map providers offer competition (BATNA), and would probably want to feature in vehicles

Yes, today. But what if Google Maps wins? What if all the other options go bust? Here the car companies are ensuring that Google Maps has a compeditor.

[tdkl]

> Because they know google is here to destroy them in the long run (think about the whole "in-car" experience + maps (with advertising of course) + autonomous cars).

I don't see Google destroying anyone in GERMANY with those privacy concerning features.

[Gmo]

Well, yeah, but I don't see the German brands wanting to compete for the German market only either.

[andor]

I have Nokia HERE maps in my car (Volkswagen), and so far I can't complain about the quality. Map updates are free as well, simply download a 6 GB archive and decompress it to an SD card.

What I don't like compared to Google Maps is the general slowness of the system. After turning on the ignition, I have to wait about a minute until I can enter an address. Entering a new address (vs. loading a recent one) again takes a minute. That's why for shorter distances I still use Google Maps.

Edit: the strongest point of Google Maps, and the weakest of OSM and my in-car navigation is the geocoder.

[vetinari]

What you have in your car (Columbus?) is just map data from Navteq (Nokia), but not the navigation app. So the slowness is on the VW and it's supplier.

[bigiain]

Trucking and logistics companies (at least here in .au) all seem to use HERE Maps - I'm told because their elevation/grade information is so much better than all the alternatives and that turns into real fuel-saving dollars for them.

[rmc]

Imagine you're a car maker. You're realising that you need to have maps in your car. A car without maps could be like a car without a radio/music system.

Do you want to be in a sitution where Google can have you over a barrel?

[Aoyagi]

Other than lack of Streetview, how the HERE suite inferior?

[agumonkey]

Last time two cars GPS got us nowhere, we relied on some friends old Motorola Razr I with Google Maps. I couldn't stop smiling.

[dylanjermiah]

HERE has proprietary data whic Google doesn't have, not sure on the specifics.

[Loque]

Indeed, they might be making the same mistake Nokia did.