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by angerman
4041 days ago
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This a good question. But this hits a very interesting point. Let us discard crappy songs for a bit. And focus on marketing and other reasons. Marketing plays an important role. Yet there are artists who cannot afford the marketing or (and this is very sad in my opinion), the produced a piece that was ahead of it's time or just didn't fit the current market trends. These kind of services allow us to explore the full spectrum of creativity, instead of homing in on current market trends. If we do not support the outlier (or in this case leave them lying by the sidelines and ignore them), we loose a part of cultural diversity. Not everyone has the same taste, but how do you experience new things when you just follow the herd? Coincidentally I was talking with someone about House of Cards over lunch. And whether this is correct or not, it was claimed that House of Cards was the results of machine learning and figuring out that the majority wanted Kevin Spacey and a political drama. Now if this is the future of tv, this will lead inevitably to less diversity. This would be a very sad development. This is precisely why I think that services like this one are very important to keep us culturally diverse. (at least in the limited spectrum of songs available on spotify in this case.) |
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If the algorithms are actually any good, they should lead to more, not less, diversity. The algorithms would be able to detect that enough people want to watch a Kung-Fu thriller set in medieval South India starring Summer Glau to be viable - the point of these things is that "big data" machine learning can process several orders of magnitude more data than a Hollywood-bubble studio executive gut feeling ever could.
Formulaic mass-market blockbuster stuff is the product of humans and their gut feelings, and broad averages over the mass market is the highest abstraction they can handle. Algorithms have no such limitations.
The truly niche/innovative out-of-left-field stuff exists because it was able to bypass concerns about mass-market viability - if anything, the algorithms will pick up on niche trends much quicker, bringing it to a larger audience.