[mseebach]

> They don't want "viable", they want blockbuster.

That may be what they want, but that's not all they make. To wit, plenty of shows and films (indeed, a large majority in number) aren't blockbusters, and don't appear to have been intended as such.

Films that are expected to make 1.5bn, but only make 0.5bn are failures in that regard, sure - but that doesn't mean that there isn't a large market for films that "only" make 0.5bn.