| I really don't like things like this. A lot of these projects ended up as other projects or built into other projects. Google checkout turned into Google Wallet.
Google latitude ended up as part of the Google+ Identity overhaul. There's also a lot of projects that are "labs" or "beta." Clearly they didn't gain the traction Google wanted from them. Google's like any other startup on a project-by-project basis. If the idea doesn't work they pivot and drop it. |
At the same time, Google seems to want it both ways. They have an idea and use their size to attract users and, perhaps even unintentionally, effectively block others from implementing the idea or scare others away (a size thing). Then, if they decide they don't like it, which can feel arbitrary, they pull out. Now the idea is tainted so others are less likely to implement it and users are left wondering what to do. They really seem like a bull in a china shop sometimes.
I like the innovation and the experimentation, but it seems like they could be more graceful about it for both users and other entities trying the same things. Perhaps they should try these experiments in a more stealth way? Pretend not to be Google? Of course, people might super-hate on them for that, huh?