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by methehack
4121 days ago
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It is a little unfair, I agree. And I think it's all too easy to be snarky about other peoples hard work (haters gotta hate), especially when it doesn't work out. At the same time, Google seems to want it both ways. They have an idea and use their size to attract users and, perhaps even unintentionally, effectively block others from implementing the idea or scare others away (a size thing). Then, if they decide they don't like it, which can feel arbitrary, they pull out. Now the idea is tainted so others are less likely to implement it and users are left wondering what to do. They really seem like a bull in a china shop sometimes. I like the innovation and the experimentation, but it seems like they could be more graceful about it for both users and other entities trying the same things. Perhaps they should try these experiments in a more stealth way? Pretend not to be Google? Of course, people might super-hate on them for that, huh? |
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If Google wants to experiment, create projects that don't have the Google brand (they just use G+ login like any other startup) and then reveal it was Google all along.
Let the projects succeed on their own merits, with their own marketing. If you tie in the Google brand you are setting expectations that this will be a long-lasting effort.