[und3rw4t3rp00ps]

To me, this is evidence of Google's rather awkward relationship with consumers (i.e. they toss tons of branded endeavors at us, see what sticks), and not a knock against fearlessly trying things or whatever. The best brands are coy and careful with their identity... google sorta slops it around. this is a list of failed consumer facing products more than it is a list of "bad ideas".

[SixSigma]

By comparison, food processing companies introduce 9 new food products every day [1]. 70% fail within a year. [2]

[1] http://www.ers.usda.gov/topics/food-markets-prices/processin...

[2] http://smallbusiness.chron.com/failure-rate-new-items-launch...

[eplanit]

I don't really see how it is awkward or hurts relationships with consumers (especially when most all products and services are free) -- it's a form of market research and product testing. Who needs focus groups when you have the world?

[und3rw4t3rp00ps]

I think focus groups are inherently embarrassing. Not commenting on their utility, but the act of showcasing something to "normal people" for their "feedback" is, at its essence, pathetic.

While Google's 'everything in beta' mentality is endearing in a 'democracy'/'transparent fun-loving engineers' sort of way... it is also evidence to the fact that our information behemoth is rudderless.

Google Buzz.

[vertex-four]

Because consumers learn not to trust products with Google branding to stick around.

[wahsd]

You mean their whole mentality of "we built this half baked product, why the hell isn't anyone coming?"