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by jmathai 4575 days ago
Before I make a comment I wanted to say I think Ghost is an awesome initiative and hope that it furthers what's already been accomplished by Wordpress.

That being said, I was a bit bummed to see it as a pay only option. I get it, you have to pay bills. Seriously, I get it - we just ditched our consumer product due to this fact.

$5/month is more than I'm willing to pay to try it out. And in reality, it's too much for me to pay even if I like it. That keeps me from trying it out and falling in love with it.

You know what I would pay $5/month for? A blog for my business. But I'll end up installing or signing up on Wordpress because I'm familiar with it. Because I was able to use it for free.

This mentality sucks, I know. Welcome to the consumer Internet.

Edit: I'm not suggesting that they offer a free plan. I wouldn't. I hope they focus sooner than later off the consumer market.

5 comments

You could still pay that $5/month; just get a cheap VPS or other host that supports Node.js, and run Ghost yourself.

I think Digital Ocean (which has a $5/month plan) has a really simple Ghost installer.

I've built a medium.com-like experience for blogging newbies (http://www.postagon.com) and I can tell you that people do indeed pay for it. I think Ghost just needs some time to find its identity between all the different options and target groups.
Ghost can be freely hosted on Red Hat OpenShift. There's even a quickstart installation that gives you node+mySQL and an optional load balancer in 2 clicks and 2 lines in a terminal.

https://www.openshift.com

https://www.openshift.com/quickstarts/ghost-with-mysql-on-op...

Stick your own alias over that bothersome .rhcloud.com and you're laughing.

yes... I mean, I'm paying $5 for my VPS, so the same amount for a blog seems "too much".

And yes: those who are looking for a free blog would choice WP or some static system on GitHub.

$1/month would be interesting for me (and even more if I can pay with bitcoin), but I don't know anything about marketing :P

You can run Ghost on that VPS...
$5/month is more than I'm willing to pay to try it out.

First month is free.

Right. But $5/month is more than I'd be willing to pay for a personal blog. That keeps me from investing time to try it out for other uses I'd be more willing to pay $5/month for.
How many billable hours would it take to make the $60/year this will cost you?
It's totally illogical. I'm not arguing that it makes any sense...I am arguing that's the mentality you'll find in the consumer Internet space.
It's one of the mentalities you'll find in that space. Not all consumers are price-sensitive to $5, and the ones who aren't are probably the ones you want more anyway.
regardless if they're trying to make a go of it as a business, the mental model inside the users mind is going to be "They're going to take the first $60 of adwords revenue before I get a penny, that isn't cool".

Only a microscopic minority of bloggers blog to acquire billable hours.

Hobbyists are pretty cool paying "magazine subscription rates" as a household budgetary line item. All the spouse hears is "I'm gonna spend $30 on my hobby blah blah blah" and that goes by a lot easier than $60.

While I think halfing the price might be a little too much (for starting out), I think selling a year for 39.99 would probably be viable. Charging much less than 5 as a minimum payment doesn't sound very sustainable wrt expected churn, payment problems etc. I may very well be completely wrong, though.

Also, don't ignore the value of "choosing" the best customers -- those willing to pay, and willing to dedicate some resources (exemplified by paying a premium). If you build a good "community" of users, they will affect new users later -- by being an initial majority.

Good luck with this motto :) A penny saved is a penny earned!