[codelust]

Chaitanya,

Congrats. That's quite a neat achievement! There seems to be a bunch of companies quietly plodding away and doing good like this out here.

Would love to see what kind of margins are you hitting, but I guess that would be asking for too much. Quick back-of-the-envelope scribble says you could probably be doing 1-1.5 cr in profit before taxes etc. etc..

A question you can answer: What kind of mix are you seeing in the customer base - digital/non-digital, SME/Large Enterprises?

[nutanc]

I am assuming when you mean digital, we got the leads online.

Digital:60% Non-Digital:40%

SME:90% Enterprises:10%

Obviously, though the number of Enterprise customers are less, their pie in the revenue is much more as they pay a lot :)

[codelust]

Thanks!

No, was not asking about lead sourcing. More on the lines that I'd consider an e-commerce company a digital company, while I'd think of an FMCG company as primarily non-digital.

In digital companies, the product awareness tends to be higher, so product education is a smaller chunk of the sales process. It mostly boils down to commercials. Non-digital, education forms a big chunk. This results in different approaches/cycles -- is what I have seen. Thus the question :)

[nutanc]

Oh!Ok. Even in that case, its around the same. I would say

Digital:65%

Non-Digital:35%