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by nutanc
4616 days ago
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I am assuming when you mean digital, we got the leads online. Digital:60%
Non-Digital:40% SME:90%
Enterprises:10% Obviously, though the number of Enterprise customers are less, their pie in the revenue is much more as they pay a lot :) |
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No, was not asking about lead sourcing. More on the lines that I'd consider an e-commerce company a digital company, while I'd think of an FMCG company as primarily non-digital.
In digital companies, the product awareness tends to be higher, so product education is a smaller chunk of the sales process. It mostly boils down to commercials. Non-digital, education forms a big chunk. This results in different approaches/cycles -- is what I have seen. Thus the question :)