[codelust]

Thanks!

No, was not asking about lead sourcing. More on the lines that I'd consider an e-commerce company a digital company, while I'd think of an FMCG company as primarily non-digital.

In digital companies, the product awareness tends to be higher, so product education is a smaller chunk of the sales process. It mostly boils down to commercials. Non-digital, education forms a big chunk. This results in different approaches/cycles -- is what I have seen. Thus the question :)

[nutanc]

Oh!Ok. Even in that case, its around the same. I would say

Digital:65%

Non-Digital:35%