[kbd]

> Asana is complex. Too complex... I've witnessed a roomful of highly skilled, intelligent people scratching their heads and shouting over each other trying to accomplish simple tasks with Asana.

As a user of Asana, this is strange for me to read. What did they argue over? Asana has projects, and you put tasks within the projects. If you want you can use sub-headings to separate things within a project. How is that complex?

Asana has actually been the one project/task management tool that I've stuck with. In contrast to you, I'm baffled how anybody manages to use Trello productively. Different tools for different people I guess.

[brandonbloom]

The word "project" has meaning, as does the word "task". Not everything you want to track is a task and not every grouping of tasks is a project.

People argued over whether or not a particular sub-project should be a project or a section. People argued over when to use sections vs when to use tags. People were uncomfortable creating "tasks" for things that don't have a singular notion of "done". People argued over when to use subtasks vs top level tasks. It was just silly.

Ignoring my complaints about Asana's UI/UX, simply choosing more abstract words, such as "boards" and "cards" alleviates a great deal of cognitive dissonance when creating organizational systems for new teams and domains to be organized.

Joel wrote a great article about how this sort of thinking leads to a very different product design, and Trello's approach specifically: http://www.joelonsoftware.com/items/2012/01/06.html

[danudey]

My boss created a project and assigned me tasks, and tagged them all. I could see all the tasks, but not the tags, so I re-tagged everything. Now he has two of every tag.

Also, I can't see the project that the various tasks are in, so all I have is a giant group of tasks without any organization or context.

It's not that these are insurmountable issues, but I can't imagine a situation where I would want to assign a task to someone but hide from them the tags and project.

[brandonbloom]

Asana's vocabulary is concrete, but the UI is abstract. In contrast, Trello's terminology is abstract, but the UI is concrete.

You need the abstraction somewhere in order to build a general purpose tool for a large variety of teams and use cases. Realize that as a bunch of hackers, we're great at linguistic abstraction. Average people are much worse at it, but are pretty decent at abstraction of physical, spatial things.