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by brandonbloom 4639 days ago
Asana's vocabulary is concrete, but the UI is abstract. In contrast, Trello's terminology is abstract, but the UI is concrete.

You need the abstraction somewhere in order to build a general purpose tool for a large variety of teams and use cases. Realize that as a bunch of hackers, we're great at linguistic abstraction. Average people are much worse at it, but are pretty decent at abstraction of physical, spatial things.