[danudey]

My boss created a project and assigned me tasks, and tagged them all. I could see all the tasks, but not the tags, so I re-tagged everything. Now he has two of every tag.

Also, I can't see the project that the various tasks are in, so all I have is a giant group of tasks without any organization or context.

It's not that these are insurmountable issues, but I can't imagine a situation where I would want to assign a task to someone but hide from them the tags and project.

[brandonbloom]

Asana's vocabulary is concrete, but the UI is abstract. In contrast, Trello's terminology is abstract, but the UI is concrete.

You need the abstraction somewhere in order to build a general purpose tool for a large variety of teams and use cases. Realize that as a bunch of hackers, we're great at linguistic abstraction. Average people are much worse at it, but are pretty decent at abstraction of physical, spatial things.