[27percent]

Very good question: Banks generally don't award much interest for small, short savings, they're really geared towards saving for cars and houses, not small goals.

We, on the other hand, are designed to help you save for the small things in a much nicer way, and we're working on ways to make your money work in ways that banks really just don't care about.

Case in point - in the next few weeks, we're rolling out a feature that finds cheaper offers for the item you're already saving for (since we know what you're saving for and roughly how long it'll take to save for it), we can leverage the fact that you're saving for something to encourage a supplier to offer the product cheaper in return for the money right now. That's just one of the ideas we're working on right now.

[NKCSS]

Why would a manufacturer do that? I understand it's profitable from your end, but if the customer is already saving up for an item and has obviously decided it wants to pay the price it's reserved, why would the manufacturer want to lower the price? It would be like shooting yourself in the foot...

[lightbritefight]

Things change, as do circumstances. I may be saving for a $600 phone, but after a couple of months, I opt to buy something else with that money instead. Now the original vendor has nothing. If a vendor makes a profit on the device after $300, it behooves them to offer it to me at $520 to ensure they have that $220 profit.

A bird in hand is better than two in the bush.

[27percent]

That and the fact that we can offer the sale up to different suppliers, giving them the change to win a sale from another supplier