[NKCSS]

Why would a manufacturer do that? I understand it's profitable from your end, but if the customer is already saving up for an item and has obviously decided it wants to pay the price it's reserved, why would the manufacturer want to lower the price? It would be like shooting yourself in the foot...

[lightbritefight]

Things change, as do circumstances. I may be saving for a $600 phone, but after a couple of months, I opt to buy something else with that money instead. Now the original vendor has nothing. If a vendor makes a profit on the device after $300, it behooves them to offer it to me at $520 to ensure they have that $220 profit.

A bird in hand is better than two in the bush.

[27percent]

That and the fact that we can offer the sale up to different suppliers, giving them the change to win a sale from another supplier