[lightbritefight]

Things change, as do circumstances. I may be saving for a $600 phone, but after a couple of months, I opt to buy something else with that money instead. Now the original vendor has nothing. If a vendor makes a profit on the device after $300, it behooves them to offer it to me at $520 to ensure they have that $220 profit.

A bird in hand is better than two in the bush.

[27percent]

That and the fact that we can offer the sale up to different suppliers, giving them the change to win a sale from another supplier