[erichurkman]

The board of logos looks like something you'd expect if you went to 99designs and posted: "Billion dollar company needs new logo; winner gets $125! Must use one color, be tiny as hell, wording only, no art. Winner will be selected after 30 days of voting by end users. Please, no imagination; we do not want to scare Grandma away from her 'google'."

[drzaiusapelord]

Its incredible how we think popularity means correct. The "best" logo via this methodology is very similar to the current one. Yahoo has this "old" and "cookiecutter" image that's bad enough. This just makes it worse. I can't imagine real designers thinking these designs and this popularity contest mentality is remotely good. Seems like something a ma and pa company would do because they didn't know better.

Also, try a color other than purple. No one likes purple.

[blah32497]

Objectively I think rainbows are worse than purple, but it works for Google.

I think the purple really sets them aside. HN is orange, Reddit is light blue, Facebook is darker blue, Yahoo is purple. shrug

[mmanfrin]

I like purple.

[stevewillows]

Most of their submissions looked like they were done in the same afternoon using a shitty torrent of 'hot fonts' from the pirate bay.

When we talk about updating a brand, one of the most recent examples of solid execution was mail chimp.

http://jessicahische.is/monkeyingaround

[cschmidt]

I was thinking that Yahoo should hire Jessica Hische for the redesign. I think they'll go with a typographic logo, and who could be better? She could do a great script Yahoo.

[stevewillows]

Honestly, it would be a great choice - - I mean, if they didn't hire me for it :)

The whole mood and perception of Yahoo needs a shift. In a sense they should prepare a few key properties and release a new brand, design and suite all at once instead incrementally like they have been.

[cschmidt]

So sad. So instead of hiring anyone, the CEO did it herself (with some internal designers). The $0 logo.

Not too surprising it won't do much in terms of rebranding.

[nrb]

I cannot un-see "Mail Chinys" anytime I look at that logo.