[stevewillows]

Honestly, it would be a great choice - - I mean, if they didn't hire me for it :)

The whole mood and perception of Yahoo needs a shift. In a sense they should prepare a few key properties and release a new brand, design and suite all at once instead incrementally like they have been.

[cschmidt]

So sad. So instead of hiring anyone, the CEO did it herself (with some internal designers). The $0 logo.

Not too surprising it won't do much in terms of rebranding.