[stevewillows]

Most of their submissions looked like they were done in the same afternoon using a shitty torrent of 'hot fonts' from the pirate bay.

When we talk about updating a brand, one of the most recent examples of solid execution was mail chimp.

http://jessicahische.is/monkeyingaround

[cschmidt]

I was thinking that Yahoo should hire Jessica Hische for the redesign. I think they'll go with a typographic logo, and who could be better? She could do a great script Yahoo.

[stevewillows]

Honestly, it would be a great choice - - I mean, if they didn't hire me for it :)

The whole mood and perception of Yahoo needs a shift. In a sense they should prepare a few key properties and release a new brand, design and suite all at once instead incrementally like they have been.

[cschmidt]

So sad. So instead of hiring anyone, the CEO did it herself (with some internal designers). The $0 logo.

Not too surprising it won't do much in terms of rebranding.

[nrb]

I cannot un-see "Mail Chinys" anytime I look at that logo.