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by talmand
4908 days ago
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If they do massive amounts of market research then I would say the response to Kickstarter projects and the indie titles shows that they suck at it. It may be a niche game that I want to play but if there's enough buzz out there for a game in that genre then there's profit to be made if one can be bothered to make a game that meets what the market wants. The rest of your statement seems to support what I was saying about their needs of showing quarterly profits which prevents risky projects. There's nothing stopping them from going into niche markets if they wanted, just budget accordingly. There is money to be made in the long tail but the large publishers are just unable to see it that way. But the thing is, some of the "niche" markets are potentially huge but they'll never know because they'd rather push out the upteenth version of sports games and military shooters. A number of genres are stagnating right now not because no one wants to play them but because no one is making them. |
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The game will probably cost at least $5M to make. The kickstarter just scraped $1.25M by calling on the core market. The game still needs to sell at least another 250k at full retail price to break even, and that's after many of the core audience have already bought it through kickstarter. Under perfect conditions, that level of sales on PC alone would already put in in risky territory.
As for indies, well yes, publishers already fund those as part of their portfolios. The ones that look like they're going to break even, at least.