Both the cybertruck and apple vision pro basically sold out upon release... Selling out does not mean shit. Just proves there are many fools out there with too much money.
That’s extremely easy for Ferrari to do, here is how it works:
“Hey, it’s your friendly Ferrari dealer. About your position on the list for an F80… we’re going to need you to buy a Luce to maintain your position and ensure you are eligible to purchase an F80 when we get an allocation.”
And that’s how you sell out a production run for a Ferrari that looks like a Kia. Force rich people to buy it to get the car they actually want, just like a Rolex AD does with Lady Datejusts if you want a Daytona allocation.
Ferrari tends to sell well, partially due to allocation requirements so you have to factor that in.
There will be a market for the car, but Ferrari is a mix of a car company, a lifestyle brand, and a jewelery company. The Luce doesn't really fit the image they've cultivated and is not distinctive enough from the rest of the market. It's almost too pedestrian. The inside is nice, but you can't flex on others with a nice interior. It also doesn't have fun features that are proving to be desirable, like the faux shifting that the Hyundai has and that other brands are gonna start adopting. It feels like a car Ferrari made to say they made an EV. Its like they felt they had to, either due to internal or external pressures.
If I am understanding you correctly, it seems the Luce does not factor in to that equation. There are no requirements for anyone to buy a Luce in order to unlock the privilege of buying higher tier models.
It's more complicated than that. Ferrari dealers will be told that their allocations for more desirable cars will be limited if they don't accept the Luce for their inventory. This gold-plated, diamond-encrusted, crystal-studded bullshit will roll downhill towards the dealers' customers, who will be expected to buy the turkeys in order to get the cars they really want.
So it won't be Ferrari SpA who applies the pressure, it'll be their dealers. Who, as always, are "independent businesses" over which the company has "no control."
Same thing that played out when Maserati first returned to the US market under Ferrari distribution, basically.