Hacker News new | ask | show | jobs
by ironman1478 15 days ago
Ferrari tends to sell well, partially due to allocation requirements so you have to factor that in.

There will be a market for the car, but Ferrari is a mix of a car company, a lifestyle brand, and a jewelery company. The Luce doesn't really fit the image they've cultivated and is not distinctive enough from the rest of the market. It's almost too pedestrian. The inside is nice, but you can't flex on others with a nice interior. It also doesn't have fun features that are proving to be desirable, like the faux shifting that the Hyundai has and that other brands are gonna start adopting. It feels like a car Ferrari made to say they made an EV. Its like they felt they had to, either due to internal or external pressures.
1 comments
rootusrootus 15 days ago
> allocation requirements

If I am understanding you correctly, it seems the Luce does not factor in to that equation. There are no requirements for anyone to buy a Luce in order to unlock the privilege of buying higher tier models.

link
ironman1478 15 days ago
I actually didn't know that. If not, then cool!
link
CamperBob2 15 days ago
It's not the least bit true, of course.
link
rootusrootus 13 days ago
According to Ferrari it is…
link
CamperBob2 13 days ago
It's more complicated than that. Ferrari dealers will be told that their allocations for more desirable cars will be limited if they don't accept the Luce for their inventory. This gold-plated, diamond-encrusted, crystal-studded bullshit will roll downhill towards the dealers' customers, who will be expected to buy the turkeys in order to get the cars they really want.

So it won't be Ferrari SpA who applies the pressure, it'll be their dealers. Who, as always, are "independent businesses" over which the company has "no control."

Same thing that played out when Maserati first returned to the US market under Ferrari distribution, basically.

link