[Mikho]

This will be a success. There is no need to sell an amount comparable to the Tesla Model S. It's Ferrari's first entry into the premium 5-seat EV sedan market. There are enough people who would pay any money to have an electric Ferrari. The fact that it's a rather everyday car—and not a supercar—makes it a very attractive option for rich people who need to show off. Design is also pretty good for the task. It doesn't compete with existing premium EV sedans but really stands out. It's unique, and that is its value prop. Should it look like a regular Ferrari but electric, it would compete with Ferrari's combustion engine supercars and would inevitably lose. It also shouldn't compete with the Porsche Taycan—a very nicely designed EV. The general public is not the target audience for this car to offer a generic design. So, Ferrari's unconventional design is the exact right choice.

P.S. It’s kind of like when Porsche entered the SUV market with the Cayenne, which didn’t have a conventional SUV look but still crashed the market.

[fomoz]

Cayenne wasn't $647k USD.

I think this will flop. Even amazing halo car EVs have poor resale value, and this one isn't it. It will not keep value like an analog Ferrari, but may be better than Rimac because it's a Ferrari and if they limit supply.

I'm all for EVs by the way, I drive a Model 3 Performance and I love it. Just not feeling this design at all.

[stronglikedan]

> Just not feeling this design at all.

This design looks like a friggin' Kia design, sadly. It's not a bad thing if it were a Kia, but I would expect much more from Ferrari.

[bluescrn]

Really doesn't look like a supercar, let alone a $650k supercar.

Looks more like a design for a premium fairly-mass-market EV from any number of other brands.

[throw1234567891]

Nevera is limited to 150 units.

[DeusExMachina]

> There are enough people who would pay any money to have an electric Ferrari.

Are there? That's a pretty bold claim.

I'm sure they think the same at Ferrari, but plenty of successful companies create products that flop miserably based on the wrong assumptions.

I would personally think that the public interested in high-performance combustion-engine luxury cars is not interested in generic-looking electric cars even if they come from the same company.

[laserlight]

> That's a pretty bold claim.

Behind every stupid design there are apologists, who claim that the critics don't get it.

[r0fl]

Loyal Ferrari customers will buy them so they can get allocations of future more desirable models

Some people will buy it as a flex because it’s expensive

The profit margin on these must be insane

They’ll sell enough to make it worth everyone’s while

The high end market is flush with cash and loves to spend

[hbosch]

>There are enough people who would pay any money to have an electric Ferrari. The fact that it's a rather everyday car—and not a supercar—makes it a very attractive option for rich people who need to show off.

In case it wasn't clear, the Luce is a 1,000+ HP car and will cost over $300,000 USD.

[goshx]

Over $600,000 USD

[ajdegol]

Before customisations

[madduci]

I guess it will be an iconic car in 10-20 tears, like the F40 is still appraised today.

Maybe it feels an extreme change, but the solution like making batteries core part of the body might pay well. I am looking also for the first track tests, to see if their claims are real

[rconti]

Ferrari's big cars have historically been poor sellers they force buyers into purchasing in order to move up the list on their desirable cars.

I can't imagine an EV being better in that regard.

[snarcxb]

You do realise this is a 500k EUR car that we are talking about, right? Hype, shock, and awe are everything with these kinds of cars.

I'm sure there are buyers out there -- with questionable taste -- but whether there are enough of them... I guess we'll live and see.

This car is what the Apple Car should have been in the 2010s, sold at around 40k USD. At that price point, it would've been just fine. What it most certainly is not, however, is a 500k+ Ferrari.

[burgreblast]

>This car is what the Apple Car should have been in the 2010s

This is the car apple was working on, slightly modified. Ive just (re)sold previous work, and Ferrari is holding the bag.

The reason this doesn't look like a Ferrari is because it was originally conceived as an Apple.

That's why the Ferrari tail lights don't work - it's an Apple car.

[mimentum]

Buyers = China

[turtlebits]

Since EVs have democratized speed, there's literally no reason for EV supercar/hypercars.

Especially at ~ $650k USD.

[seydor]

Stock is down 6% now

[felixbraun]

Agree, if seen as start/inception of a line: promising

Imagine them boiling this down over the years into a ‘battle tested’ streamlined 160k EV -- they do not require the first version to be sold much ‘at all’ at this price point; it is now out there and the goal seems to be to mark the top of the line of this segment longterm; and if this succeeds, they ported the co into the future in style

There is soo much great design in this but it might be required to get closer to really experience and appreciate

So likely longterm: very good move

[sedatk]

> The general public is not the target audience for this car

Which Ferrari had general public as its target audience?

[donohoe]

They’ll probably sell more units of this than Tesla ever will with the Cybertruck

[compiler-guy]

I agree with the idea behind this comment, which is something like "This car will be more successful than the Cybertruck."

But Ferrari is intentionally low-volume with everything they make, and this car will also be extremely low volume. Even if it is dearly beloved and becomes ultra-high demand--and the jury is out on that--Ferrari wouldn't dream of selling that many, because it takes away from the exclusivity.

But I'll agree that Ferrari will likely hit its goals for this car in a way that Tesla hasn't hit its goals for the Cybertruck.

[NetMageSCW]

Tesla has sold more Cybertrucks annually than Ferrari has sold all their cars added together.

[turtlesdown11]

Ferrari's sold through 2024 ~300,000

Cybertrucks sold (including to themselves) - ~70,000

So no, Tesla has not sold more cybertrashbins than Ferrari has total vehicle sales

https://en.wikipedia.org/wiki/Ferrari#Sales_history

https://en.wikipedia.org/wiki/Tesla_Cybertruck#Sales

[NetMageSCW]

That was all Ferrari models in one year so comparable to Cybertruck annual sales.

[turtlesdown11]

Won't be true this year, and was only true last year if you include intracompany sales for Tesla.

[r0fl]

Ferrari average net profit/car

~€117k/car

Tesla average automotive gross profit/vehicle

~$7.6k/vehicle

[tsimionescu]

That's not a high bar by any stretch of the imagination, though.

[NetMageSCW]

And yet the Cybertruck has sold 2x to 3x Ferrari’s entire annual sales of all their vehicles.