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by DeusExMachina 30 days ago
> There are enough people who would pay any money to have an electric Ferrari.

Are there? That's a pretty bold claim.

I'm sure they think the same at Ferrari, but plenty of successful companies create products that flop miserably based on the wrong assumptions.

I would personally think that the public interested in high-performance combustion-engine luxury cars is not interested in generic-looking electric cars even if they come from the same company.

2 comments

> That's a pretty bold claim.

Behind every stupid design there are apologists, who claim that the critics don't get it.

Loyal Ferrari customers will buy them so they can get allocations of future more desirable models

Some people will buy it as a flex because it’s expensive

The profit margin on these must be insane

They’ll sell enough to make it worth everyone’s while

The high end market is flush with cash and loves to spend