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by donohoe 19 days ago
They’ll probably sell more units of this than Tesla ever will with the Cybertruck
3 comments

I agree with the idea behind this comment, which is something like "This car will be more successful than the Cybertruck."

But Ferrari is intentionally low-volume with everything they make, and this car will also be extremely low volume. Even if it is dearly beloved and becomes ultra-high demand--and the jury is out on that--Ferrari wouldn't dream of selling that many, because it takes away from the exclusivity.

But I'll agree that Ferrari will likely hit its goals for this car in a way that Tesla hasn't hit its goals for the Cybertruck.

Tesla has sold more Cybertrucks annually than Ferrari has sold all their cars added together.
Ferrari's sold through 2024 ~300,000

Cybertrucks sold (including to themselves) - ~70,000

So no, Tesla has not sold more cybertrashbins than Ferrari has total vehicle sales

https://en.wikipedia.org/wiki/Ferrari#Sales_history

https://en.wikipedia.org/wiki/Tesla_Cybertruck#Sales

That was all Ferrari models in one year so comparable to Cybertruck annual sales.
Won't be true this year, and was only true last year if you include intracompany sales for Tesla.
Ferrari average net profit/car

~€117k/car

Tesla average automotive gross profit/vehicle

~$7.6k/vehicle

That's not a high bar by any stretch of the imagination, though.
And yet the Cybertruck has sold 2x to 3x Ferrari’s entire annual sales of all their vehicles.