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I have a really mixed feeling about Costco. I hate it, I going there, I hate the crowds, the parking, the people, being hawked a credit card, a cell phone, whatever the vendors are selling. It makes me feel like a pig in a slaughterhouse waiting to get out of the store, I feel like it's the platonic form of consumption. We all go to the nice little consumption center like good piggies to get our sustenance and to get milked further (maybe I should buy some electronics!) Yet, I keep going. I like the cranberry bread, the cheap chicken, the granola, I like not thinking about what to buy so much. I like that it's of an acceptable quality at an acceptable price. I like that I can return stuff easily without getting shit for it. I like "scoring" deals on stuff that seems like a good value. |
Then I think Costco has done its perfect job and exactly the goal the founder set out to create: Quality goods at affordable prices.
They optimize for those 2 things first. Consequently, everything else becomes a management of chaos (the part that stresses you out and thusly hate).
If they did try to make the experience better, it would cost them someplace. And honestly, you're just at whole foods at that point.