[irjustin]

> Yet, I keep going.

Then I think Costco has done its perfect job and exactly the goal the founder set out to create: Quality goods at affordable prices.

They optimize for those 2 things first. Consequently, everything else becomes a management of chaos (the part that stresses you out and thusly hate).

If they did try to make the experience better, it would cost them someplace. And honestly, you're just at whole foods at that point.

[stasomatic]

The Costco episode on the Acquired podcast was really good, imo. It covered the trajectory from genesis till today. Highly recommended: https://www.acquired.fm/episodes/costco

[xp84]

This is a great perspective! Somehow it makes it feel better to think of it that way, that basically this is likely as good as it can get on those two very important metrics, and that improving other things would probably cause those to decrease.

Better than optimizing for short-term shareholder value like most other firms...