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While file format (RAF, DNG) often is an acronym, “raw” by itself simply references raw image data; it is not an acronym, not a trademark, and does not need all caps. The mistake of “shouting” raw is perpetuated in the wild even by serious companies, but let’s not let Apple degrade our literacy[0]. I’ll point to Adobe which does, in fact, use the correct spelling[1]. [0] It is fine when used as part of idiomatic spelling of their product or trademark (“ProRes RAW HQ”, etc.), but IIRC their promotional materials and even developer docs do shout it when simply referencing raw image data, which is a little ridiculous. [1] https://helpx.adobe.com/camera-raw/digital-negative.html |
Yes, "RAW" itself isn't a format like TXT or an acronym like JPEG, but in practice RAW appears alongside other all-caps names like JPG, DNG, TIFF, etc. in menus and documentation and so the industry has mostly converged on writing it RAW for consistency.
Fujifilm writes "RAW": https://fujifilm-dsc.com/en/manual/x100vi/connections/raw/
Nikon writes "RAW": https://onlinemanual.nikonimglib.com/zf/en/raw_processing_59...
Canon writes "RAW": https://www.usa.canon.com/learning/training-articles/trainin...
Leica writes "RAW": https://leica-camera.com/sites/default/files/pm-73002-Leica-...
Even Adobe writes "RAW": https://www.adobe.com/creativecloud/file-types/image/raw.htm...
Descriptively yours,