| > Mullvad was rejected by Clearcast, the organization responsible for approving all TV ads in the UK and ensuring they comply with the rules set by the authorities > “The overall concept lacks clarity.”
“It is unclear why certain examples are included, who the ‘speaker’ represents, and the role of individuals depicted in the car.” > "Referencing topics such as: Paedophiles, Rapists, Murderers, Enemies of the state, Journalists, Refugees, Controversial opinions, People’s bedrooms, Police officers, Children’s headsets … is inappropriate and irrelevant to the average consumer’s experience with a VPN." Maybe it's just from an American perspective, but this is absolutely wild to me. Even just the concept of a government-mandated pre-approval body for advertisement seems like a completely pants-on-head concept [1]. I think the American First Amendment would obliterate this government body and probably the whole institution if it was ever tried. [1] Yes the FCC has limited authority after-the-fact to impose fines for things like indecency. |
I’ve had ads taken off the TV for being clearly misleading (anyone can raise a complaint to the ASA - the Advertising Standards Agency).