[youngNed]

No.

You avoid having companies, who can swallow the bill, making whatever claims they like without having to much to worry about other than a slap on the wrist - Their claims are already out. J&J, P&G, Unilever et al - you may trust them to do the right thing, i don't.

[wasfgwp]

That’s a solved problem, though? Just adjust the fine based on the company’s revenue

[ryandrake]

It's only "solved" if the solution is actually happening.

[nailer]

> J&J, P&G, Unilever et al - you may trust them to do the right thing, i don't.

Would the UK government actually stop any of these advertisers? It seems more likely they would stop people critcising the UK government.