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Do you think consumer brands lose money when they pay Google to do advertising? Do you think digital ads have a negative ROI for the brands that buy them? If so, why do they keep buying more? Wouldn’t they lose to more efficient companies?

I think you underestimate how valuable being the top slot on google is. Just the other day i googled “bluetooth speaker” and bought the first result (an ad). One hour of that can net you millions of dollars. That’s why consumer brands bid more and more every year on digital advertising.

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> Do you think consumer brands lose money when they pay Google to do advertising?

For many brands, yes, and they don't know it.

> I think you underestimate how valuable being the top slot on google is.

The more you advertise, the less valuable each ad space becomes. Consumers have a lot of money they have to dole out. Giving them more ads won't increase that pot of money - it will make your cut smaller and smaller as it's split across more brands.

[rprend]

Which brands lose money on ads? Why are they still in business?

> consumers have a lot of money that they dole out. More ads wont increase the cut of money

Consumer spending is not a fixed pie chart or a zero sum game. US consumer spending has grown from $14 to $19 trillion since 2020. $5 trillion in new pie!!

Your model of ads is: “I, a consumer, have decided to buy a bluetooth speaker, and the ads push and pull me towards particular brands”. But that’s not how ads work! Ads don’t just compete for fixed spending, they induce NEW spending. An ad can give a customer the idea of buying, and grow the market.

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> US consumer spending has grown from $14 to $19 trillion since 2020. $5 trillion in new pie!!

All that's telling you is the economy is not doing nearly as well as some of our metrics would have you believe.

Real wages are about the same as before, probably lower. Consumers are buying the same amount of stuff - no value has been created. Rather, the dollar has been devalued, much more than we're willing to let on.

There's real value, like actual physical goods, service and labor, and fake value. Fake value tries to proxy real value, but historically it's often way off.

Money is fake value. Stocks are even more fake value. It doesn't matter if your stock price is through the roof if you're not selling a product people want, for example. The product is the value, the stock price is people trying to approximate the value and future value.

[rprend]

Look it's fine to have contrarian opinions that left is right, everything is backwards, whatever. But when it comes to business and money, these things are quantitative and falsifiable. If you have a better understanding than the idiots in charge, then go be rich! If you have a better model for real value, you'll outcompete them. Until you do that, you are playing word games, ones which have somehow deluded you into believing that the most profitable company on earth is not valuable.

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It's not even contrarian, it's just true. Money has always been a proxy for real value, which we created because real value can be hard to measure.

> If you have a better understanding than the idiots in charge, then go be rich!

Doesn't work this way because most markets are dumb as rocks.

> If you have a better model for real value, you'll outcompete them.

Doesn't work this way because most markets are dumb as rocks.

Look, after a certain point you have to detach from what you're being told and look at the world around you.

Prime example: tobacco. For humanity, Tabacoo has a negative value. You should be getting paid to smoke. Why? Because it kills you, and that's very expensive.

But that's hard to measure, right? So we just sell the cigarettes and say their value is what they're sold for. But that's not their actual value.

Their actual value, in the real world, in your hands and in your lungs, is negative. That's not an opinion. That's objective. That's just what it is.

When you look around our markets, almost all products are like this to some degree. The value we're creating is not necessarily real value.

Ads are another prime example. Do they enrich the world? Do they help consumers? No. They have zero real value. They just move money around via manipulation. That's not my opinion. That's just the objective reality.

Eventually, the real world catches up to la la land. You can't just say "well do ads and you make money". When there's no more money to move around, then even our fake value estimates of ads approach zero.