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by rprend
195 days ago
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Which brands lose money on ads? Why are they still in business? > consumers have a lot of money that they dole out. More ads wont increase the cut of money Consumer spending is not a fixed pie chart or a zero sum game. US consumer spending has grown from $14 to $19 trillion since 2020. $5 trillion in new pie!! Your model of ads is: “I, a consumer, have decided to buy a bluetooth speaker, and the ads push and pull me towards particular brands”. But that’s not how ads work! Ads don’t just compete for fixed spending, they induce NEW spending. An ad can give a customer the idea of buying, and grow the market. |
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All that's telling you is the economy is not doing nearly as well as some of our metrics would have you believe.
Real wages are about the same as before, probably lower. Consumers are buying the same amount of stuff - no value has been created. Rather, the dollar has been devalued, much more than we're willing to let on.
There's real value, like actual physical goods, service and labor, and fake value. Fake value tries to proxy real value, but historically it's often way off.
Money is fake value. Stocks are even more fake value. It doesn't matter if your stock price is through the roof if you're not selling a product people want, for example. The product is the value, the stock price is people trying to approximate the value and future value.