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by array_key_first
195 days ago
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> Do you think consumer brands lose money when they pay Google to do advertising? For many brands, yes, and they don't know it. > I think you underestimate how valuable being the top slot on google is. The more you advertise, the less valuable each ad space becomes. Consumers have a lot of money they have to dole out. Giving them more ads won't increase that pot of money - it will make your cut smaller and smaller as it's split across more brands. |
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> consumers have a lot of money that they dole out. More ads wont increase the cut of money
Consumer spending is not a fixed pie chart or a zero sum game. US consumer spending has grown from $14 to $19 trillion since 2020. $5 trillion in new pie!!
Your model of ads is: “I, a consumer, have decided to buy a bluetooth speaker, and the ads push and pull me towards particular brands”. But that’s not how ads work! Ads don’t just compete for fixed spending, they induce NEW spending. An ad can give a customer the idea of buying, and grow the market.