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by jemka 5041 days ago
>Facebook and Twitter are different. Not many people think: “I want to buy a Veeblefetzer. I’m going to Twitter / Facebook to start my research.”

Likewise, I'm not sitting on the couch watching prime time television and thinking, "I need a new car, I'm going to start my research by watching car commercials." Nor is it my intent to "start my research" for any product that appears in magazines, or road side billboards, or any other similar form of advertising. Of course, that's not the purpose of those forms of advertising and OP seems to have a fundamental misunderstanding about the subject.

I don't have a problem taking checks from advertisers as long as they're willing to write them and neither should anyone else.
2 comments
diego 5041 days ago
Oh, but I don't. What do you think is the valuation of TV networks these days? Brand reinforcement advertising is worth much less than intent-based ads that leads to instant conversion.

"A stat like $3.5 million for 30 seconds of airtime may see a serious hit in the future as advertisers realize that the internet can yield just as big an audience as football without having to go through NBC."

http://www.forbes.com/sites/davidthier/2012/01/30/the-end-of...

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jemka 5041 days ago
>"A stat like $3.5 million for 30 seconds of airtime may see a serious hit in the future"

Ok, and until then the advertisers are still writing checks. You're not making a point that convinces people to stop using an advertising revenue model right now.

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dpcan 5041 days ago
That and..... people DO go right to Facebook and Twitter now to start their research on a product.

Typing the name of a product into Twitter often times tells me exactly how people feel when they are using it. This is especially true of entertainment items like movies, games or apps.

Facebook - I've been known to post "does anyone have/know/own/used a .... " and wait for my peers to tell me if it's worth it.

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