[diego]

Oh, but I don't. What do you think is the valuation of TV networks these days? Brand reinforcement advertising is worth much less than intent-based ads that leads to instant conversion.

"A stat like $3.5 million for 30 seconds of airtime may see a serious hit in the future as advertisers realize that the internet can yield just as big an audience as football without having to go through NBC."

http://www.forbes.com/sites/davidthier/2012/01/30/the-end-of...

[jemka]

>"A stat like $3.5 million for 30 seconds of airtime may see a serious hit in the future"

Ok, and until then the advertisers are still writing checks. You're not making a point that convinces people to stop using an advertising revenue model right now.