[dpcan]

That and..... people DO go right to Facebook and Twitter now to start their research on a product.

Typing the name of a product into Twitter often times tells me exactly how people feel when they are using it. This is especially true of entertainment items like movies, games or apps.

Facebook - I've been known to post "does anyone have/know/own/used a .... " and wait for my peers to tell me if it's worth it.