[eob]

I like it.

There's an interesting question of scale that comes up: this tool helps me understand the behaviors of a handful of named users. Is that best for high-margin businesses with only a few users or for the most-valued users of systems with tens of thousands of users.

Given the fact that the big claim at the top is that you triage CRM, I assume the latter. In a way, this is kind of applying the Klout methodology to CRM (impose some sort order on "importance" and use that to triage personal attention).

What do the hooks look like for a developer?

nit: the blue circles are visually confusing until you realize they represent popup comments.

[edhallen]

Never thought of the Klout point, but it's a good way for us to think about it.

Good question. Our current focus has been on high-margin businesses with relatively few (hundreds to tens of thousands, not millions) customers, primarily because they seem to really feel this problem.

Integrations is both through 3rd parties (for things like Mailchimp, Zendesk, etc) where it just takes a couple of clicks and no development and through our API - we have both a javascript and HTTP API. Our javascript snippet gives us a logins per user, but you can really pass us anything you want (has this user finished setup, have they used feature x, etc)