[edhallen]

Never thought of the Klout point, but it's a good way for us to think about it.

Good question. Our current focus has been on high-margin businesses with relatively few (hundreds to tens of thousands, not millions) customers, primarily because they seem to really feel this problem.

Integrations is both through 3rd parties (for things like Mailchimp, Zendesk, etc) where it just takes a couple of clicks and no development and through our API - we have both a javascript and HTTP API. Our javascript snippet gives us a logins per user, but you can really pass us anything you want (has this user finished setup, have they used feature x, etc)