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In the old days - back before smartphones, back before widescreen monitors, back before broadband - the "Links" section was always a key part of any site. After spending time on a site, a visitor could find links to other pages - some of them on the same topic, some of them simply enjoyed by the creator of the site they were on. If one were to visualize the concept, they might well say that this formed a "web" of sorts. The big publishers were the first to really reject the "Links" page. If it's not a link to our content, or the content of our sister publications, then why should we include it? Instead, they threw their resources into optimizing their placement on search engines. This took the "web" and turned it closer towards a hub-and-spoke system, as smaller sites withered and died. Now, people have found a way to retrieve various pieces of information they're looking for that doesn't involve a search engine. It may not be perfect (gluey pizza, anyone?) but objectively, it's certainly more efficient than a list of places that have used the same words that a person is searching for, and honestly probably at least "nearly-as" reliable as said list, because the average Joe Sixpack always has, and always will, be a lot better at asking a question and getting an answer than he will be at finding an answer to his question within the confines of a larger story. This devastates the large publishers' traffic. I'd come up with a conclusion here, but I'm too distracted wondering where I placed my violin. It's really small, it could probably be anywhere... |
Legacy media grew fat off of TV and local news. Captive attention markets did not teach them how to entice people's attention, they took it for granted. They are not equipped to compete with youtube and tiktok and reddit and they will lose. Trending news from the AP wire is not unique or in depth enough for anyone to want to read more than the AI summary of your article.
What should they do? What they are good at, and what they were always good at: journalism. Write in-depth articles that take time to research and talent to write. Hire real journalists, pay them to find stories that take time to write, and publish those stories. People will pay for it.